Technology should make things simpler – not more complex. Our goal is to make technology more accessible by creating processes that don’t force you to go down a specific, familiar discipline. In other words, we’re tech agnostics. We believe that open technology is stronger and more sustainable than proprietary technology. Many companies will charge you to build something that already exists (or pretend they’re doing work they’re not). We’d rather use your money in a way that’s going to maximize output. This is why we put such a major emphasis on Research, Strategy and Creative. These are the drivers that help reduce confusion and connect you with technology in ways that will make your business, sales and marketing more effective and effective across multiple channels.
Anyone Can Build a Website
Anyone can build a website. It’s not hard to do. It’s really pretty easy. If you know the content you want to have, create buckets to organize it, buy a template, do some designs and slap something up there. It can look good and it can be something that you’re not embarrassed to show people. And if that’s what you’re looking for, there’s no shame in it. There are places you can go to get a website for as little as $1 a month.
So when companies say they need a website – it’s no more about having a presence online than being on social media is about setting up a Facebook page while posting about your most recent hire and then wishing the Royals luck.
It’s about creating up a dialog that people want to have and then having creating a tools and funnels to organize and parlay it. So, when you say you need a bid on a website redesign, we assume this is what you mean: you want to be interactive – you want to interact with your community and those you’re targeting. You want your site to DO something – not just say something.
Interactive First
Because of our unique structure, we’re not bound by technology, we’re in charge of it.
Your website and digital platforms are ideally suited for interaction. It is dubbed interactive media for a reason, yet most still treat their website like a glorified brochure – a dumping ground for PDFs and organizational leadership profiles. We sprinkle in a few videos and a form or two for people to fill out and sit back for a few years until it’s time to redo the website again. When you’re interactive, you evolve and grow daily. You’re pursuing your audience as they pursue you.
And when we say interactive, we’re not simply talking about eCommerce or using data to understand consumer behavior. We’re talking about a commitment you make to your customers (you can read more about that here) and using the tools available to you to talk with them. So, before we give you a list of our capabilities, we wanted to highlight this process. Because embedded into our capabilities is this constant philosophy of interaction:
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Encourage Questions
A great site gives users permission to ask questions.
Most sites have an FAQ. Over the years, we’ve gathered questions from our Contact form on the site or gotten phone calls or had one-on-one discussions – so we compile all those questions and come up with our list.
But answering those questions rarely satisfies the curiosities that many people really have. Encouraging people to ask questions and then answering those questions in a variety of ways (on the site, on social platform, via a blog post and discussion) will not only help them get answers – it will help start a compelling conversation. It will help you identify what people are really asking and how they’re asking it. It will help you dive deeper and find solutions that you may not have known you were even looking for.
It will position you as the authority. It will force you to search for better answers yourself. To study and bring the community along with you. And that authority and content surrounding it is THE #1 thing you can do to appeal to Google and other Search Engines. Because, when people are looking for answers and they don’t know to come to you, they go to Google. Of course, there’s a lot more to it than that, but that is the foundational basis for effective SEO.
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Invite Solutions
Give users a voice.
As you start to grow your interactive influence, you’re not simply trying to answer people’s questions. You’re giving them a voice and a place to help you discover solutions and answers. You’re tapping into the crowd (which is a huge advantage and point of differentiation for our entire agency) to create something that’s bigger than just you. You’re helping to usher in a movement. You already have the right business model, philosophy and work ethic. Now, with the right brand push and the right platforms in place, you can watch your community start to go to work for you. And in doing so, you connect with them in a much more bonded way. Your biggest role once you start this ball rolling is to listen and prove that you’re listening. Let people in on how their ideas are shaping who you are an how you’re evolving.
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Provide Support
Integrate third-party tools.
The support you currently provide clients needs to be reflected online. Your website is not just the place to talk about that support – it’s a place to dispense it as well. There are tools that already exist to make this possible without recreating the wheel and starting something from the ground up. And the more you provide a well-structured support system online, you’ll generate more leads, increase conversions and create content that “searches well”.
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Inspire
Use what’s going on in your day-to-day operations.
Tell stories, create rallying points, be current. Then, use existing outlets to maximize their reach and value.
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Set It On Fire
Let your followers and fans in on your experiences.
Challenge, Experience, Experiment, Contest.
Using the emotional connections that draw people in and then setting up a multitude of paths that allow them to funnel that emotion into action is how you turn a conversation into a movement. Our creative influence can help discover and execute campaigns that tie in the interactive platforms to turn passionate advocates into action. These activities go beyond talk and generate a buzz that has tremendous media value.
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Promote
Use all of these interactions to continue to promote.
All the interactive elements above are organic and occur naturally with the proper infrastructure. Promoting the interactions taking place help attract new users and keep the cycle fresh.
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Website Development
Your website is your hub for all other interactive activity. It’s the place that directs and connects all other activity. From simple sites to fully functioning ecommerce applications; from lead generating landing pages to social media portals, we can help you vision be realized – or help guide the direction. We have developers of all makes and models – so we can handle any project big or small, tackle any requirement and program in any language. Let us know what you’re thinking right now, and we’ll show you how we can make it happen.
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- Ecommerce
- Blog Marketing
- Content Development
- Lead Generation
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App Development
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- Existing Apps
- App Development
- Mobile Sites
- Kiosk Development
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Website (Hub) Development
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- Ecommerce
- Blog Marketing
- Content Development
- Lead Generation
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App Development
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
- Existing Apps
- App Development
- Mobile Sites
- Kiosk Development
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Inbound Marketing
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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Blog Marketing
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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Community Development
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Email Marketing
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Uncommon Solutions
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Data Analysis
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Consulting and Training
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