OSIGN stands for Open Source Idea Generation Network. We’re a virtual ad agency. A collective of seasoned marketing pros serving as your pathfinders in the changing world of crowdsourcing. We have decades of experience in every agency discipline, to bring what you expect from a full-service agency partner – with the fast, fresh thinking the global workforce can provide.
Companies have been issuing open calls for creative marketing work for a few years now. But this model has largely ignored the value of an agency partner. When clients are forced to direct their own work, focus can shift to execution ahead of the big picture. Often, brand strategy takes the back seat. OSIGN gives clients the best of the crowd, with real agency support.
OSIGN operatives combine qualitative and quantitative approaches to get at the ‘why’ behind the ‘what’. We get at the deeper meanings of a product, service, brand or enterprise. We dig deep to find answers to the questions behind the questions. We get to the truth that will help audiences believe what you want to tell them.
We take what we learn and work closely with clients to create powerful brand blueprints. These strategies, creative briefs and media plans get to simple provocative thoughts that help OSIGN collaborators around the planet to produce disruptive marketing solutions that ring with human truth. And ring at the cash resister.
You make things. Sell things. Or you think things up that other people make or sell. You don’t manage freelance creative and development types. It’s minutiae you don’t need. What you do need is what these pros create: Killer ideas, well crafted. At OSIGN, we manage the crowd for you. Revision by revision. Until the work is right.
From traditional campaigns to digital, interactive, development and programming, your OSIGN team helps you get the insights and nail the strategy. We help you write the brief. We direct the crowd to produce fresh, exciting work. We help you execute the media plan. So wave your flag. Send a signal that you want to do more, for less – with Open Source Idea Generation Network.
The OSIGN research approach has been applied by a range of Fortune 100 firms to study people in the cultures where they live, eat, sleep, drive, walk and hang out – to get a clear picture of who they are and how brands might best approach them.
We know today’s consumers are in control, and working hard to filter the static rushing at them every day via countless avenues of marketing. Smart strategies help OSIGN provide clients with work that is targeted, engaging and effective. Never ignorable.
Art and commerce do mix. A strong strategic mission makes effective creative work possible. OSIGN is proud to partner with best-in-class talent around the world to develop startling ideas that support brand strategy, always crafted with love.
Technology drives continual change. We are, each of us, always ‘on’. With high consumer expectations and an explosion in engagement devices and channels, marketers today are faced with a sprawling matrix to make sense of. OSIGN can help.
Social marketing is the new real. Now even reserved companies are being pulled into the social sphere by their customers. OSIGN engineers campaigns that invite conversation. We help brands have social missions, not just sales propositions.
There is no more ‘traditional’ vs. ‘digital’ media. It’s all media. It’s all changing, all the time. OSIGN is the liaison between brands and their media communities – providing leadership and strategic direction. We plan, we buy. We get our clients seen and heard.
It’s our chronology for success. By learning what truly interests people, OSIGN operatives* create killer campaigns that drive the bottom line. Our planning favors no channel or discipline over another. Strategy determines the smartest way to reach the right consumers. Then our Director-driven process spurs the global Crowd into ad-making action.
Most agencies have big overhead. Charge big fees. Employ lots of people. And they outsource big parts of their work. (They just don’t tell you.) OSIGN is smarter. We’re about value. Everyone is freelance. Our Directors are a conference call away. Our crowd is worldwide and ready to go. Let’s talk today about how the agile nature of OSIGN can benefit your brand.
Director of Collaborative Arts
Years of experience: 22 ★ Big believer in open source concepts and power of collaboration ★ Extensive experience and training in project management, UX, process development, ideation facilitation, software development oversight ★ Has experience with large corporations and agencies to tiny startups ★ El Capitan
Director of Strategic Insights
Years of experience: 17 ★ Anthropologist ★ Ethnographic Researcher ★ Digital brand marketer ★ Strategy developer ★ Account planner ★ Product designer ★ Leader with unique perspective on how human experience and digital technologies should merge brand, form and function ★ Gourmet chef and wine connossieur
Executive Creative Director
Years of experience: 32 ★ Crazy curious creative ★ Writer and CD for big brands at top-tier agencies like JWT, Saatchi and TBWA/Chiat Day ★ Has same passion for crafting a bank brochure as a national TV spot ★ At last count, 231 brands on his client list ★ Believes in the power of Why to build business ★ Moto fanboy
Inbound Marketing Director
Years of experience: 25 ★ Digital marketing strategy and tactical director ★ Executes clients’ digital business in most economical and highest quality means ★ Founder of multiple web businesses ★ Corporate strategy experience ★ Small business acquisitions ★ Private equity investments ★ Cat lover ★ Punk rocker
New Media Director
Years of experience: 30 ★ Uncanny ability to connect brands to customers ★ Way analytical ★ Loses sleep thinking of new, better ways to engage and intrigue consumers efficiently and effectively ★ Plans and buys in online and traditional media ★ Builds strong relationships with clients and vendors ★ Champion knitter
Worldwide Creative Players
Years of experience: 1000s ★ Problem-solving collaborators across the globe ★ Writers ★ Art directors ★ Coders ★ App designers ★ Web developers ★ Logo Designers ★ Line producers ★ Videographers ★ Editors ★ Musicians ★ Recording engineers ★ Screen actors ★ Voice actors ★ More every day
We can’t stop talking about products we use, brands we respect and ideas we admire. The shrinking of our creative planet intrigues us as well. The walls are closing in, in a good way. We’re communicating quicker, and processes that used to be super specialized have streamlined so clients get better marketing value than ever. If you have any ideas or opinions to share, throw down. We want to hear you. And we’ll keep the pipeline flowing from our end, too. Promise.